Write down these two pieces of information on a draft. What is your value proposition? What is your catchphrase? Highlight what you provide to others on the network (expertise, advice).They want to talk to a human being, with whom they can have useful interactions and learn from. Users want to see your personality – your “identity” above all. On your LinkedIn profile page you will give a first impression of who you are. Who are you? LinkedIn is a social network.Your message needs to be clear and understood at a glance. In other words, you need to know who you are addressing and how you are going to do it. □ Just put yourself in the shoes of a LinkedIn user you want to attract to the network. How to create my LinkedIn cover page according to my target? The format of the LinkedIn banner: 8 MB maximum.The image size of your LinkedIn cover: 1584 × 396 pixels wide (optimal image dimensions).A color palette, carefully selected according to your company’s colors. ![]() A banner creation software: Photoshop or Canva for example.Quality visuals or/and images (made by your graphic designer or retrieved online.A strategy web marketing strategy is key! You need to ask yourself these questions: Who is your target? What is your message? What are you selling? What are your values?.You need a few things if you are going to design the most beautiful LinkedIn cover photo□. ![]()
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